Apple собирается сменить знаменитый слоган «Think Different»?

09 декабря 2009 - 17:46

Вчера, 8 декабря в патентное бюро США было подано новое заявление от Apple. В нем компания желает запатентовать ряд новых фраз (слоганов) для своей торговой марки. Сейчас девиз компании «Think Different», что в переводе на русский «Думай иначе». Think Different начал использовать еще в конце 90-х, когда не было многих продуктов Apple, таких как, например, iPod навсегда изменивший компанию. В основном эта фраза публикуется рядом с компьютерами Macintosh, на упаковке.

Apple собирается сменить знаменитый слоган «Think Different»?

Сайт patentlyapple.com, который и опубликовал данные сведения уверяет, что новые фразы связаны с обработкой мультимедиа и не будут заменять всеми любимый Think Different.

Вот, кстати сами фразы из заявления:

Computers, computer hardware, computer peripherals, and user manuals sold as a unit therewith; computer cables; computer terminals and monitors; computer keyboards; Portable and handheld digital electronic devices for recording, organizing, transmitting, receiving, manipulating, playing and reviewing text, data, image, audio and video files; MP3 and digital audio players; Hand held computers, personal digital assistants, electronic organizers; Computer software for use in organizing, transmitting, manipulating, and reviewing text, data, audio and video files on portable and handheld digital electronic devices; Computer software for use in authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, playing, storing and organizing audio, video and other digital data; Computer operating system software; Computer software for use in organizing, managing, viewing, browsing and accessing files, computer application software, disks, network connections, and computer hardware and peripheral devices; Computer software for use to navigate and search a global computer information network, as well as, organize and summarize the information retrieved; Computer software for the automatic configuration of computer networks, programs, peripherals, hardware and other computer devices; Computer programming software and computer software for software development; Application development tool programs; Computer utility software; Internet browser software; Computer fonts, typefaces, type designs and symbols; Computer software for use in font justification and font quality; Computer software for matching, correction, and reproduction of color; Computer programs for accessing, browsing and searching online databases; Computer software for use in providing multiple user access to a global computer information network for searching, retrieving, transferring, manipulating and disseminating a wide range of information; Electronic mail and messaging software; Computer software for task list management, automated reminders, and scheduling; Computer software for management of personal and business information for individuals and groups; Computer software for personal information and contact information management; Computer software for the creation, delivery, editing and viewing of digital media, namely, video, sound, animation, graphics, text, music and virtual reality; Computer software for use in authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, playing, storing and organizing text, data, audio, video and still images; Computer game software; Computer graphics software; Computer software for data backup; Computer software for protecting, restoring and recovering data; Data synchronization software; Computer software for use in network server sharing; Local networking software; Computer software for analyzing and troubleshooting other computer software; Computer software for website development; Computer software for the creation, editing, authoring and/or playback of digital versatile disks; Computer software used for image editing, image processing, image acquisition, image file management, image viewing, image sharing, and the creation of documents incorporating images; Computer software for use in video editing; Computer software for use in word processing and database management; Computer programs for creating, editing and printing documents comprised of text and graphics; Computer software for use in word processing and database management; Computer software for creating spreadsheets, tables, graphs, and charts, and for organizing and analyzing data, for home, education, business, and developer use; Computer software for presentation graphics, namely, software for generating, storing, retrieving, manipulating and altering texts and graphics for use in presentations.

Вполне обычные и не приметные. Некоторые из фраз западные СМИ уже успели присвоить будущему планшетнику.